Titre: Quantitative Research Methods for Communication: A Hands-On Approach Wrench, Jason S.; Thomas-Maddox, Candice; Richmond, Virginia Peck and McCroskey, James C.
�diteur: Oxford University Press
Date de parution: 2008
Langue: anglais
ISBN � 10 chiffres: 0195337476
ISBN � 13 chiffres: 9780195337471
Reliure: Couverture souple
�tat de l'article: New

A propos de ce titre

Synopsis

This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.

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