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PBShop.store US, Wood Dale, IL, Etats-Unis
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Vendeur AbeBooks depuis 7 avril 2005
New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332278176
The digital edition of all books may be viewed on our website before purchase. Excerpt from Recall, Recognition, and the Measurement of Memory for Print Advertisements (Classic Reprint)
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Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
Présentation de l'éditeur: This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.
Titre : Recall, Recognition, and the Measurement of ...
Éditeur : Forgotten Books
Date d'édition : 2018
Reliure : PAP
Etat : New
Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book explores the complex connection between memory and the effectiveness of print advertisements. The author examines the widely used methods of measuring ad effectiveness: recall and recognition. Critically reassessing their validity as memory tests by leveraging theories from cognitive psychology, this book finds that recall and recognition measures are imperfect, affected by factors beyond memory, and improved when reader interest is considered. The author further reveals that memory for advertising is multidimensional and varies depending on the information being tested. Overall, the book provides valuable insights for advertising researchers and practitioners seeking to understand the intricacies of advertising effectiveness and improve measurement techniques. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332278176_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332278176
Quantité disponible : 15 disponible(s)