Reinventing the Egg: To Win the Game is to Change It

Cusa, Roger

ISBN 10: 1530478324 / ISBN 13: 9781530478323

Edité par CreateSpace Independent Publishing Platform, 2016

A propos de cet article

Signs of wear and consistent use.

N° de réf. du vendeur 3IIT0300616Z_ns

Détails bibliographiques

• Titre: Reinventing the Egg: To Win the Game is to Change It
• Éditeur: CreateSpace Independent Publishing Platform
• Date de parution: 2016
• Langue: anglais
• ISBN à 10 chiffres: 1530478324
• ISBN à 13 chiffres: 9781530478323
• Reliure: Couverture souple
• État de l'article: good

A propos de ce titre

Synopsis

"If you're feeling stuck, Roger's book might be just the nudge you need." - Seth Godin, Author of Purple Cow. Rethink! Revise! Reinvent! Whether you are a marketing director in a global company or the founder of a small venture, the proven path to drive significant business growth is to create a new competitive space: a new category. Reinvention is at the heart of this issue. In an era when consumers have access to unlimited choices, creating an average product and selling it in an average way is a recipe for failure. This book is about creating new growth in business through innovation. It is not about incremental ideas or doing something slightly better. This book is about reinventing things, about reinventing the egg. This is your chance to benefit from marketing expert Roger Cusa’s vast experience in new brands and innovation. Cusa provides practical, easy-to-follow steps and includes over one hundred real-life inspiring stories and fascinating examples of innovative endeavors. Roger is a marketing director with over fifteen years of experience launching and managing global brands, such as Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas.

À propos de l?auteur

Roger Cusa is an international marketing executive and author of the book Reinventing the Egg - To Win the Game is to Change It. Roger believes the key to growing and innovating successful businesses isn’t about incremental ideas or doing something slightly better; it’s about reinvention. Roger has spent over fifteen years launching and managing global brands in the QSR industry and in FMCG multinationals such as Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas. As an entrepreneur, he founded and managed the digital and branding agency Episodius. In 2011, he published the book Crea Tu Proyecto Tube (Lid Editorial), which established the foundations of YouTube and online video as a strategic marketing tool for brands. His writing and work on marketing have appeared in Entrepreneur, The Food and Drink Innovation Network, Marketing Week, International Digital Content Forum, Quick Service Restaurant Media, Campaign, The Grocer, La Vanguardia, El Economista, Emprendedores, La Información, Telecinco, TVE, and Antena 3. Cusa holds an international MBA from IE Business School with a Fellow Award in marketing, a master’s degree in marketing with distinction and first-class honors from the University of California at Berkeley, and an executive diploma in strategic marketing and technology from Stanford University.