Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)

Tony Langham (Lansons, UK)

18 évaluations par Goodreads

Langue : anglais

Edité par Emerald Publishing Limited, United Kingdom, Bingley, 2018

1787566102 / 9781787566101

Série : Livre 2 sur 5 - PRCA Practice Guides

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

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Item description from seller

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the worlds leading reputation managers who exclusively reveal the time they made the most difference to an organisations reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR010341294

Titre
Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)
Auteur
Tony Langham (Lansons, UK)
Éditeur
Emerald Publishing Limited, United Kingdom, Bingley
Année de publication
2018
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1787566102
ISBN à 13 chiffres
9781787566101
Poids de l'article
445 grammes
Dimensions
129.0 x 198.0
Série
Livre 2 sur 5: PRCA Practice Guides

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,52EUR 13,96
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