Research on Brand Governance Based on Stakeholders(Chinese Edition). Cet article n’est pas disponible.Research on Brand Governance Based on Stakeholders(Chinese Edition)

Language:Chinese.Paperback.Pub Date:2022-01-01 Publisher:Economic Daily Press With the continuous strengthening of the buyer's market trend around the world. the focus of inter-company competition has shifted from product to brand. and building a good brand image has become the key to forming the company's core competitiveness . Practice has proved that stakeholders are not only the key resources to enhance the brand value. but also play an important role in ensuring the healthy development o.