Research Methods for Business: A Skill Building Approach

Uma S Sekaran

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Langue : anglais

Edité par John Wiley and Sons Ltd, 2009

0470744790 / 9780470744796

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A propos de cet article

Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.…

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Titre
Research Methods for Business: A Skill Building Approach
Auteur
Uma S Sekaran
Éditeur
John Wiley and Sons Ltd
Année de publication
2009
État de l'article
Fair
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0470744790
ISBN à 13 chiffres
9780470744796
Édition
5ème Édition

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,73
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