Reshaping Business at the Intersection of Neuromarketing and AI
Langue : anglais
Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026
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Vendeur : preigu, Osnabrück, Allemagnepreigu
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Ajouter au panierA propos de cet article
Reshaping Business at the Intersection of Neuromarketing and AI | Fernando Ortiz-Rodriguez (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337359984 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
N° de réf. du vendeur 135056002
- Titre
- Reshaping Business at the Intersection of Neuromarketing and AI
- Auteur
- Fernando Ortiz-Rodriguez (u. a.)
- Éditeur
- IGI GLOBAL SCIENTIFIC PUBLISHING
- Année de publication
- 2026
- État de l'article
- Neu
- Reliure
- Taschenbuch
- Langue
- anglais
- ISBN à 13 chiffres
- 9798337359984
- Poids de l'article
- 884 grammes
- Dimensions
- 254 x 178 x 25 mm
- Catalogues du vendeur
- Bücher
À propos de l’auteur
Miguel Sahagun High Point University hired Miguel Angel Sahagun as assistant professor of marketing. Sahagun teaches Principles of Marketing in the university’s new marketing major in the Phillips School of Business. Sahagun, who relocated to High Point from Brownsville, Texas, has a wide-ranging interest in studying the decision-making process individuals go through in various situations. His expertise includes the product adoption process of consumers prior to purchasing products, the process of customers becoming loyal consumers, students’ perspective on ethics in college sports, and high school students’ process of selecting higher education institutions to attend. “I see my new job at HPU as an opportunity to help students find what gives their professional lives meaning and purpose, and direct their energy and effort toward continually bettering themselves through the acquisition of new knowledge,” Sahagun says. Prior to HPU, Sahagun worked as research assistant, teaching assistant, instructor and program director for various undergraduate and graduate courses and programs. He is an active member of professional organizations such as the American Marketing Association, and has presented and published his research. Prior to his career in education, he worked for various manufacturing companies in the automotive and furniture industries as an industrial engineer, ergonomics coordinator and plant manager. Sahagun earned a doctoral degree in Business Administration with a concentration in Marketing from the University of Texas-Pan American. He earned a master’s degree in business administration from the University of Texas at Brownsville and a bachelor’s degree in industrial engineering from the Instituto Tecnológico y de Estudios Superiores de Occidente at Guadalajara, Mexico.
Anuj Kumar is a Professor and Global Country Head at Rushford Business School, Switzerland, where he also leads the Research and Doctor of Business Administration (DBA) program. He is a Post-Doctoral Fellow in Malaysia and holds a dual Ph.D. from Aligarh Muslim University (India) and the All-India Management Association, New Delhi. Dr. Kumar also earned an M.Sc. in International Business from the Michael Smurfit Graduate Business School, University College Dublin, Ireland. In addition, he holds three postgraduate degrees and a bachelor’s degree in technology from Guru Gobind Singh Indraprastha University, Delhi, India. Dr. Kumar currently serves as an Honorary Research Fellow at INTI International University, Malaysia; Honorary Professor at the European Global Institute of Innovation & Technology, Malta; and Visiting Faculty at the VNU University of Economics and Business, Vietnam. He is also the Editorial Head at Confab 360 Degree, India’s first IAF–ISO certified organization.
Nishu Ayedee is the Founder and CEO of Confab 360 Degree. Confab 360 Degree is an ISO 9001: 2015 certified company that has its operations in India, Dubai, London, Vietnam, Germany, and other countries. Confab 360 Degree is famous for its global conferences and training programs in different domains. Nishu has 14 years of professional experience across marketing, sales, and academia. She is committed to fostering quality and collaboration in professional development. She is also a research fellow at INTI International University. She has published papers in quality Scopus and Web of Science-indexed journals. She has been invited to India and other foreign countries as a keynote speaker, guest of honor, and chief guest in different programs.
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Right of withdrawal for the sale of goods
Revocation right for consumers
(A ‘consumer' is any natural person who concludes a legal transaction which, to an overwhelming extent, cannot be attributed to either his commercial or independent professional activities.)
Instructions for revocation
Revocation right
You have the right to revoke this contract within 14 days without specifying any reasons.
The revocation period is 14 days with effect from the day,
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on which you or a third party nominated by you, which is not the carrier, had taken possession of the products, provided you had ordered one or more products within the scope of a standard order and this/these product/products is/are delivered uniformly;
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on which you or a third party nominated by you, which is not the carrier, had taken possession of the last product, provided you had ordered several products within the scope of a standard order and these products are delivered separately;
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on which you or a third party nominated by you, which is not the carrier, had taken possession of the last part delivery or the last unit, provided you had ordered a product, which is delivered in several part deliveries or units;
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for delivery of products, which can spoil quickly or whose use-by date would be exceeded quickly;
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Specimen - revocation form
(If you wish to revoke the contract, please fill up this form and send it back to us.)
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To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
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I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
the provision of the following service () -
Ordered on ()/ received on ()
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Name of the consumer(s)
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Address of the consumer(s)
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Signature of the consumer(s) (only in case of a notification on paper)
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Date
(*) Cross out the incorrect option.