Retail | the Art and Science

Daniel J. Moe

ISBN 10: 1436319544 / ISBN 13: 9781436319546

Edité par Xlibris, 2008

Retail | the Art and Science | Daniel J. Moe | Buch | Gebunden | Englisch | 2008 | Xlibris | EAN 9781436319546 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 133035627

Synopsis :

Commerce de détail : l'art et la science

Présentation de l'éditeur: FOREWORD

I remember when the executive vice president of Best Buy
Retail asked me to teach him about merchandising so that
he could better understand the end-to-end picture of a
retail marketing organization. An odd request? Hardly. Dozens of
people ask me the same question every year. They are the
accountants, store managers, advertising associates, and senior
leaders. And each of them has recognized that the merchant or
buyer is central to any retail organization, and they want some
insight into how it works.

The role of the retail merchant/buyer has changed over time,
much like the face of retail itself. Think back to the '50s.
Department stores (Sears, Wards) and variety (S.S. Kressge, G.C.
Murphy, Ben Franklin) dominated the landscape. In the early '60s,
the deep discount retailers emerged (Wal-Mart, Kmart, Target).
In the '70s, warehouse clubs (Price, Sam's, Costco) came into vogue,
and the '80s gave us specialty superstores (Office Depot, Staples,
Sports Authority, Best Buy). Megastores followed (Wal-Mart
Supercenters, Super Target) in the '90s.

As these formats evolved, so did the role of the merchant. The
"old school" buyer selected vendors and items, placed orders,
approved payments, negotiated freight terms . . . basically, they
did it all. Over time, inventory specialization relieved the merchant
of that chore. The role became more focused. Category management
became popular in the late '80s and throughout the '90s, especially
in the food and drug channels. Toda

Détails bibliographiques

Titre : Retail | the Art and Science
Éditeur : Xlibris
Date d'édition : 2008
Reliure : Buch
Etat : Neu