Retail Management

Evans, Joel R., Berman, Barry R.

ISBN 10: 0273768565 / ISBN 13: 9780273768562

Edité par Pearson Education, Limited, 2012

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 12789904-6

Synopsis :

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry. 

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

Présentation de l'éditeur: For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry. 

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text,  Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

Détails bibliographiques

Titre : Retail Management
Éditeur : Pearson Education, Limited
Date d'édition : 2012
Reliure : Couverture souple
Etat : Very Good
Edition : 12th edition.