Return on Customer : Creating and Maximizing Value from Your Scarcest Resource

Rogers, Martha, Peppers, Don

ISBN 10: 1904879349 / ISBN 13: 9781904879343

Edité par Cyan Communications, 2005

A propos de cet article

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

N° de réf. du vendeur GRP91855935

Détails bibliographiques

• Titre: Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
• Éditeur: Cyan Communications
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 1904879349
• ISBN à 13 chiffres: 9781904879343
• Reliure: Couverture souple
• État de l'article: Very Good

A propos de ce titre

Synopsis

3

À propos de l?auteur

Don Peppers and Martha Rogers, Ph.D., are world-renowned experts on customer-based business strategies. They were individually named to Accenture’s global list of "Top 100 business intellectuals" for two consecutive years, and are cited in the UK Chartered Institute of Marketing’s inaugural listing of the 50 "most influential thinkers in marketing and business today." They are the founding partners of Peppers and Rogers Group, the world’s leading customer-focused management consultancy firm, and are two of today’s leading business authors – their previous bestsellers include 'The One to One Future' and 'Enterprise One to One'.