More Revenue, Please is the definitive revenue growth playbook for CFOs, finance leaders, and commercial executives who want to find, unlock, and protect revenue — fast.
While most business books focus on cutting costs or chasing new customers, this book goes where the real money is hiding: inside your existing business. With 520 specific, executable revenue ideas across five commercial dimensions, it gives finance and commercial leaders a complete system to grow revenue within 60 days — without hiring more salespeople or launching new products from scratch.
WHAT YOU GET
520 ready-to-use revenue strategies organised across Create, Unlock, Accelerate, Expand, and Protect — the five dimensions of commercial growth every CFO needs to master. Each idea includes the business case, execution steps, ownership map, and risks to manage.
- Create — new offers, products, monetization models, and business lines
- Unlock — upsell, reprice, reactivate, bundle, and monetize unused assets
- Accelerate — prepay, compress billing cycles, speed up activation
- Expand — new channels, segments, geographies, and frequency
- Protect — churn prevention, renewal protection, margin defence
The Painkiller Gap Model — a proven quantification framework that calculates the exact cost of your revenue problem and builds the board-ready business case to solve it. No guesswork. Pure arithmetic.
The Revenue Prioritization Matrix — narrows 520 ideas to your top three based on speed, impact, and effort. So you know exactly where to start.
The Revenue Playbook Builder — sequences your priorities into a structured commercial plan your whole team can execute.
The 60-Day Revenue Sprint — converts your top priority into a time-bound, owned, measurable result. With a number you can take to the board.
WHO THIS BOOK IS FOR
CFOs, finance directors, and commercial leaders in SME and mid-market businesses who know revenue is underperforming but need a structured, quantified path to fix it. Founders and CEOs who think with a finance lens. Anyone responsible for top-line growth who wants a practical toolkit — not another framework.
THE PROBLEM IS BIGGER THAN YOU THINK
EY research shows revenue leakage in a typical business runs at 1–5% of EBITDA annually. On a $50M business, that's up to $2.5M gone before anyone notices — not to a competitor, not to a market shift, just gone. Gartner confirms stalled revenue growth is the number one pressure CFOs face today. This book is the answer to both.
The revenue is already in your business. This book helps you find it, structure it, and put a number on it.
More Revenue, Please is Book 4 in the Growth Science series by Nader Sabry — growth scientist, HBR Arabia contributor, and the person, in the words of those who have worked with him, you never want your competition to hire.
