Reverse Design: A Current Scientific Vision From the International Fashion and Design Congress

The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location.
The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid.

CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. ‘DISEÑO AL REVÉS’ (‘BACKWARD DESIGN’) was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book.

Ana Cristina Breoga has a PhD in Textile Engineering - Textile Physics (Branch: Comfort) and Master's degree in Textile Design and Marketing from the University of Minho, Portugal. She is currently an Assistant Professor at the University of Minho, working in the 1st cycle courses in Fashion Design and Marketing and in the Master in Design and Marketing in the following disciplines: Apparel Design, Fashion Accessories Design (Footwear), Collection Preparation and Comfort and Physiology of Clothing. She has been a researcher at the Textile Science and Technology Center of the University of Minho since 1997.

Joana Cunha is an Assistant Professor at the University of Minho. She teaches in the 1st cycle in Fashion Design and Marketing as well as in Masters in Design and Marketing and Fashion Communication Design courses. Joana is currently the director of the Fashion Design PhD course and chair of the Scientific Committee of the International Conference on Fashion and Design (CIMODE). Her main research interests are in design and emotional design methodologies applied to the field of fashion and textile design.

graduated in Electrotechnical and Computer Engineering in 1992 at the University of Porto, Portugal. He concluded his MSc and PhD in Textile Engineering at the University of Minho between1998 and 2004. He is currently a teacher and researcher at the University of Minho, as Assistant Professor at the Department of Textile Engineering. In recent years he has been developing work at various interfaces between Product Design and Engineering, especially Textile and Fashion Design. Helder is coordinator of the MSc course in Design and Marketing and has been part of the coordinating committee of the BSc course in Fashion Design and Marketing at the University of Minho since 2005.

Manuel Blanco is Dean of the Escuela Técnica Superior de Arquitectura de Madrid, Architecture School of the Universidad Politécnica de Madrid (ETSAM-UPM). He obtained a PhD in Architecture and  was appointed Full Professor in the Department of Architectonic Composition. Manuel has curated a vast number of exhibitions worldwide (Madrid, Rome, Tokyo, New York, Chicago, Moscow, Panama, among others). He is also member of the ICAM (International Confederation of Architectural Museums), and was the first director of the Museo Nacional de Arquitectura y Urbanismo (2007), Salamanca, Spain.

Guillermo García-Badell is Dean of the Centro Superior de Diseño de Moda de Madrid, Fashion Design Center of the Universidad Politécnica de Madrid (CSDMM-UPM). He studied Architecture at the UPM de Madrid, and obtained a PhD in Marketing Research at the Faculty of Economic Sciences of the Universidad Complutense de Madrid. He is currently Professor of Fundamental Design, and lectures in several postgraduate degrees. Guillermo has participated in different national and international competitions and his architecture and design proposals have been presented in exhibitions and published in numerous media, earning various awards.

concluded her PhD in Art History in 2015 at the University Complutense of Madrid, obtaining the Extraordinary Doctorate Award. She has conducted research stays in London and Rome, and taught at the Unvierisdad Complutense de Madrid, the Universidades Norteamericanas Reunidas, ESERP Business School, and the Senior University of the Colegio de Doctores y Licenciados en Filosofía y Letras y en Ciencias de la Comunidad de Madrid. Dina has been Adjunct Teacher at the Centro Superior de Diseño de Moda de la Universidad Politécnica de Madrid (CSDMM-UPM) since 2017, where she teaches History of Arts and Design.