Risk Issues and Crisis Management

Chartered Institute of Public Relations Staff, Regester, Michael, Larkin, Judy

ISBN 10: 0749443820 / ISBN 13: 9780749443825

Edité par Kogan Page, Limited, 2005

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 40701922-20

Synopsis :

'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.' Marketing Business The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organisations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

À propos des auteurs: Michael Regester draws on 30 years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. www.regesterlarkin.com

Judy Larkin draws on years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. With Michael Regester she is co-founder of the London-based public relations consultancy, Regester Larkin.

Détails bibliographiques

Titre : Risk Issues and Crisis Management
Éditeur : Kogan Page, Limited
Date d'édition : 2005
Reliure : Couverture souple
Etat : Very Good
Edition : 3ème Édition