Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

Larry Light

26 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), 2009

0136043313 / 9780136043317

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald?s®. Larry Light, the Global Chief Marketing Officer who spearheaded McDonald?s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald?s experience, offering detailed ?dos? and ?don?ts? for everything from market segmentation to R&D to executive leadership. You?ll discover how to refocus your entire organization around common goals and a common brand promise.restore brand relevance based on a profound knowledge of your customers.and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a ?plan to win,? and execute on it! Revitalize your brand, in six steps! Learn how to.Refocus Your Entire OrganizationRestore Your Brand?s RelevanceReinvent Your Brand ExperienceReinforce an End-to-End ?Results Culture?Rebuild Brand TrustRealize Global Alignment. …

N° de réf. du vendeur CIN0136043313G

Titre
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands
Auteur
Larry Light
Éditeur
Pearson Education (US)
Année de publication
2009
État de l'article
Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0136043313
ISBN à 13 chiffres
9780136043317

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,81
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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