Titre: 42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World
�diteur: Super Star Press
Date de parution: 2012
Langue: anglais
ISBN � 10 chiffres: 1607730847
ISBN � 13 chiffres: 9781607730842
Reliure: Couverture souple
�dition: 2�me �dition
�tat de l'article: New

A propos de ce titre

Synopsis

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

How to focus on market needs, not just individual requests
How to clarify your product positioning before your next big decision
How to align your product strategy with company strategy -- and then sell it
Why agility is the key to product management success
Why great execution trumps a great product idea

Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.

Biographie de l'auteur

Brian Lawley is the CEO and Founder of the 280 Group. During his twenty-five year career in product management and product marketing, he has shipped more than fifty successful products. He is the former president of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management, and is the author of the best-selling books Expert Product Management and The Phenomenal Product Manager. He is a Certified Product Manager and Certified Product Marketing Manager, has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and blog. Greg Cohen is a Senior Principal Consultant with the 280 Group and a fifteen-year product management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former president of the Silicon Valley Product Management Association. He has worked and consulted to venture startups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book Agile Excellence for Product Managers and a speaker and frequent commentator on product management issues.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team

Visitez la page d�accueil du vendeur

Informations commerciales relatives au vendeur

Ryefield Investments Limited
175 Pield Heath Road, Uxbridge, UB8 3NL, United Kingdom

Conditions de vente et de livraison

Conditions g�n�rales de vente

All Returns and Refund are as per Abebooks policies.

Conditions d'exp�dition

Orders usually ship within 2 business days. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. Thank you!