Titre: 42 Rules of Product Marketing : Learn the Rules of Product Marketing from Leading Experts from around the World
�diteur: Happy About
Date de parution: 2012
Langue: anglais
ISBN � 10 chiffres: 1607730804
ISBN � 13 chiffres: 9781607730804
Reliure: Couverture souple
�tat de l'article: Good

A propos de ce titre

Synopsis

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, you’ll learn ways to:

Craft the right positioning and messaging for your prospective customers.
Communicate with your customers in terms that are meaningful to them.
Use the web and social media to have two-way conversations with your customers.
Use web analytics to understand customer interest.
Work effectively with sales and sales channels to manage leads and drive revenue.
Become recognized in your company or organization.
Discern a prospect’s digital body language from web interactions.
Understand the new rules of public relations.

Best of all, it was written with the busy product marketer in mind. Each rule is kept to two pages and designed to stand on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty two of the best marketing managers in the world. Whether you are a seasoned, experienced product marketing manager or are just starting out, the 42 Rules of Product Marketing will help you to work more effectively and produce greater returns for your company.

Pr�sentation de l'�diteur

Craft the right positioning and messaging for your prospective customers.
Communicate with your customers in terms that are meaningful to them.
Use the web and social media to have two-way conversations with your customers.
Use web analytics to understand customer interest.
Work effectively with sales and sales channels to manage leads and drive revenue.
Become recognized in your company or organization.
Discern a prospect’s digital body language from web interactions.
Understand the new rules of public relations.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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