The SAGE Handbook of Advertising

Tim Ambler

6 évaluations par Goodreads

Langue : anglais

Edité par SAGE Publications Inc, US, 2007

1412918863 / 9781412918862

Vendeur : Rarewaves.com USA, London, London, Royaume-UniRarewaves.com USA

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 11 juin 2025

Livre relié

Etat: Neuf

EUR 272,76

 Frais de port gratuits 
Expédition depuis Royaume-Uni vers Etats-Unis

Quantité disponible : 1 disponible

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners'- Hamish Pringle, Director General, IPA'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude - with constructive results. Wise agencies will read it before their clients do'- Sir Martin Sorrell, CEO, WPP'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment'- Lord (Maurice) Saatchi, Chairman, MandC Saatchi'This magnificent volume captures all we need to know about how advertising works and its context'- Baroness (Peta) Buscombe, Director General, Advertising Association, LondonAdvertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.…

N° de réf. du vendeur LU-9781412918862

Titre
The SAGE Handbook of Advertising
Auteur
Tim Ambler
Éditeur
SAGE Publications Inc, US
Année de publication
2007
État de l'article
New
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
1412918863
ISBN à 13 chiffres
9781412918862
Poids de l'article
1 060 grammes

Rarewaves.com USA

London, London, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 11 juin 2025

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés7 à 12 jours ouvrés
Premier articleEUR 0,00EUR 0,00
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Profil professionnel du vendeur

RAREWAVES.COM LIMITED

Elsley Court, 20-22 Great Titchfield Street
London, Royaume-Uni W1W 8BE