Le competenze narrative, fuori e dentro l'azienda, sono sempre pi� necessarie per leggere, interpretare e gestire le dinamiche sociali, economiche, politiche e gestionali d'impresa. Ma imparare a raccontare non � cosa semplice. Diamo per scontato di saperlo fare, ma non � cos�: non ci accorgiamo quando assumiamo acriticamente una narrazione e la facciamo per sempre nostra; non siamo consapevoli di come costruiamo implicitamente le nostre storie professionali. O quelle dei nostri prodotti e dei nostri marchi. Questo libro, un vero e proprio "kit" per imparare a raccontare, fornisce al lettore indicazioni concrete su come costruire storie su di s�, sui propri prodotti e sulla propria impresa, imparando a scegliere lo schema narrativo e il linguaggio giusto, a programmare i personaggi, a scegliere i "canali" di diffusione pi� adatti al racconto. Un vademecum per provocare storie e far pensare attraverso le storie, con "impulsi alla narrazione", esercitazioni e tracce che potranno essere usati immediatamente: per promuovere la carriera, lanciare nuovi prodotti, creare legami con i colleghi, organizzare eventi mediatici e potenziare l'immagine della propria azienda.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Brook Bookstore offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe and USA. Depending on availability orders will be picked from our different warehouses. CONTACT US If you have any questions please do not hesitate to contact us sending a message to our store. We have a well prepared customer service team who will be happy to assist you. Our working hours are from Monday to Friday from 9:30 to 18:30 (CET, UTC +1) so messages received during the weekends might be responded with a slight delay but we guarantee you will get back to you as soon as possible. RETURNS If you want to return your order, please submit your request through Abebooks platform. Returns requests are managed case by case by our team and always in line with Abebooks policies: AbeBooks? Return Policy guarantees that you can return any book for a refund within 30 days, when the return is due to an error on the bookseller?s part. When the motive of the return is not due to an error of the seller it is up to Brook Bookstore to accept the return or else after studying the case. CANCELLATION You can send a cancellation request to our customer service team while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case. INVOICE You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

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BRANDON GROUP S.R.L.
Via Vannella Gaetani 27, Napoli, NA, 80121, Italy

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Frais d?exp�dition de Italie�vers�Etats-Unis
Quantit� command�e	20 � 25 jours ouvr�s	20 � 25 jours ouvr�s
Premier article	EUR 27.99	EUR 511.00

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