The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

J. Oliver Crom, Michael Crom

ISBN 10: 0743215915 / ISBN 13: 9780743215916

Edité par The Free Press, 2003

Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur H15O-00619

Synopsis :

The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.

À propos de l'auteur: Dale Carnegie (1888-1955) described himself as a "simple country boy" from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.

Détails bibliographiques

Titre : The Sales Advantage: How to Get It, Keep It,...
Éditeur : The Free Press
Date d'édition : 2003
Reliure : Couverture rigide
Etat : Very Good
Etat de la jaquette : Jaquette