Sales Management: Analysis and Decision Making

Ingram, Thomas N; LaForge, Raymond W.; Schwepker, Charles H.; Williams, Michael R

ISBN 10: 0765626403 ISBN 13: 9780765626400

Edit� par Routledge (edition 8), 2012

Langue: anglais

Etat : Occasion - Satisfaisant Couverture souple

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D�tails bibliographiques

Titre: Sales Management: Analysis and Decision Making
�diteur: Routledge (edition 8)
Date de parution: 2012
Langue: anglais
ISBN � 10 chiffres: 0765626403
ISBN � 13 chiffres: 9780765626400
Reliure: Paperback
�dition: 8.
�tat de l'article: Good

A propos de ce titre

Synopsis

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.

Pr�sentation de l'�diteur

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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