Sales Management: Building Customer Relationships and Partnerships

Hair, Joe F.; Anderson, Rolph E.; Mehta, Rajiv; Babin, Barry J.

ISBN 10: 0618721010 / ISBN 13: 9780618721016

Edité par Cengage Learning (edition 1), 2008

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. N° de réf. du vendeur 0618721010-7-1

Synopsis :

Book by Hair Joe F Anderson Rolph E Mehta Rajiv Babin Barr

Présentation de l'éditeur: "Sales Management: Building Customer Relationships and Partnerships, International Edition" is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

Détails bibliographiques

Titre : Sales Management: Building Customer ...
Éditeur : Cengage Learning (edition 1)
Date d'édition : 2008
Reliure : Hardcover
Etat : Fair
Edition : 1.