Sales Management: Building Customer Relationships and Partnerships

Hair, Joe F.; Anderson, Rolph E.; Mehta, Rajiv; Babin, Barry J.

ISBN 10: 0618721010 / ISBN 13: 9780618721016

Edité par Cengage Learning (edition 1), 2008

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 0618721010-11-1

Synopsis :

Book by Hair Joe F Anderson Rolph E Mehta Rajiv Babin Barr

Présentation de l'éditeur: "Sales Management: Building Customer Relationships and Partnerships, International Edition" is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

Détails bibliographiques

Titre : Sales Management: Building Customer ...
Éditeur : Cengage Learning (edition 1)
Date d'édition : 2008
Reliure : Hardcover
Etat : Good
Edition : 1.