Sales Management for Improved Organizational Competitiveness and Performance

ISBN 10: 1668434318 / ISBN 13: 9781668434314

Edité par IGI Global, 2022

A propos de cet article

In.

N° de réf. du vendeur ria9781668434314_new

Détails bibliographiques

• Titre: Sales Management for Improved Organizational Competitiveness and Performance
• Éditeur: IGI Global
• Date de parution: 2022
• Langue: anglais
• ISBN à 10 chiffres: 1668434318
• ISBN à 13 chiffres: 9781668434314
• Reliure: Couverture souple
• État de l'article: New

A propos de ce titre

Synopsis

With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.

À propos de l?auteur

José Duarte da Rocha Santos received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor’s degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His principal research area is customer relationship management through digital marketing.