Sales Management: Strategy, Process and Practice

Marcos Cuevas, Javier

ISBN 10: 1137355107 / ISBN 13: 9781137355102

Edité par Palgrave Macmillan, 2016

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00041130214

Synopsis :

This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline.  This textbook offers a unique blend of academic rigour and practical focus based on the authors' invaluable combination of industry experience, expertise in sales consultancy and years of teaching and research in sales. Accessibly divided into three parts-'Strategy', 'Process' and 'Practice'-it  presents a wide range of topics such as ethical issues in sales,  key account management, international sales, recruitment, and compensation and rewards.  

Sales Management is the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.

New to this Edition:
- New chapters on Defining and Implementing Sales Strategies and Key Account Management
- New case studies, vignettes, questions for reflection and statistics added throughout the text
- An increased emphasis on the practical approaches to professional selling
- Insightful interviews with sales professionals sharing their experience and insights at the end of some chapters

À propos des auteurs: Bill Donaldson is Research Professor of Marketing Robert Gordon University, Aberdeen, UK.

Javier Marcos Cuevas is the Director of Custom Programmes, Executive Education and Senior Teaching Faculty at the University of Cambridge Judge Business School, UK.

Régis Lemmens is the founder of Sales Cubes a Professor in Sales and Sales Management.

Détails bibliographiques

Titre : Sales Management: Strategy, Process and ...
Éditeur : Palgrave Macmillan
Date d'édition : 2016
Reliure : Couverture souple
Etat : Good
Edition : 4ème Édition