Scaling Innovation

Langue : anglais

Edité par John Wiley and Sons Inc, US, 2025

1119633060 / 9781119633068

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You've built a great product-now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast-and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization-instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies-including 50+ unicorns-the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the "single-engine strategy" dooms so many businesses-and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging-and getting customers to pay what you're worthMastering sales negotiations-"give and get" strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share-without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business-one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.

N° de réf. du vendeur LU-9781119633068

Titre
Scaling Innovation
Auteur
Madhavan Ramanujam, Eddie Hartman
Éditeur
John Wiley and Sons Inc, US
Année de publication
2025
État de l'article
New
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
1119633060
ISBN à 13 chiffres
9781119633068
Poids de l'article
567 grammes

Rarewaves USA United

HEBRON, KY, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 juin 2025

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article30 à 30 jours ouvrés14 à 14 jours ouvrés
Premier articleEUR 43,16EUR 57,83
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