Screen Wars: Win the Battle for Attention with Convergent TV

Langue : anglais

Edité par Screen Wars Media, 2024

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

Maximize Your Ad Impact: How to Win the Battle for Attention with Convergent TV and Video AdvertisingAre you getting the most out of your TV and video ad spend? Consumers are watching content on more screens, channels, and platforms than ever before. How can you consistently reach your target audience in this constantly changing landscape?Screen Wars is your guide to survive and thrive through the complexities of convergent TV. Authored by Michael Beach, CEO of Cross Screen Media, this book delves into the nuances of video advertising in an era where traditional boundaries have blurred. With over a decade of expertise in TV and video advertising, Michael's unique perspective is rich with actionable strategies to navigate and capitalize on the opportunities within the convergent TV landscape.Whether you're an advertiser aiming to optimize spend, an agency increasing your client's reach, or a network adapting to new content consumption behaviors, Screen Wars offers the insights you need to stay ahead of the curve.Inside this book, you'll learn: Future-Proofed Advertising Techniques: Tactics for effective advertising across multiple screens and platforms.Strategies to Capture Viewer Attention: How to ensure your ads resonate and engage the right audience.Historical Data and Future Insights: Understand the evolution and future trajectory of TV and video ads.Consumer Viewing Habits: Learn how viewing preferences are shifting and what it means for your strategy.**Bonus: Exclusive full-color download of every chart and graph from the book, providing a visual guide to mastering convergent TV.Screen Wars not only explains the current state of TV advertising but also prepares you for the future shifts that will define the success of the industry. This book is an essential tool for anyone involved in the buying, selling, or creation of video advertising.If your target customer never sees your ad, nothing else you do matters. Get your copy of Screen Wars today and win the battle for attention.…

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Détails bibliographiques

Titre
Screen Wars: Win the Battle for Attention with Convergent TV
Auteur
Michael Beach
Éditeur
Screen Wars Media
Année de publication
2024
État de l'article
Good
Reliure
Hardback
Langue
anglais

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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