Secrets of Ad Agency Owners:: Our Best Marketing Advice. Cet article n’est pas disponible.Secrets of Ad Agency Owners:: Our Best Marketing Advice

When you need an answer you can count on, you go to an expert. Or in this case, 30 experts. With a combined 850+ years of experience, these agency owners from all over North America have guided their clients through just about everything. They've walked their clients through start-ups and product launches, recessions, acquisitions, pricing wars, internal cultural shifts and the digital revolution. As one of the authors put it, "when you run an agency, you get to experience every high and low a business can encounter, just by walking them out with your clients." And now you get to walk along side these agency owners and soak up the lessons they've learned along the way. Within the pages of this book, you'll learn from their decades of experience as they answer the question "what's the best marketing advice you've ever given?"

As an advertising agency owner myself, I know that my peers – other agency owners spend a great deal of their time guiding clients and offering their best counsel. When you think about it, considering how many different businesses they’ve worked with over the years – there’s probably no one more qualified to give this kind of advice. Which is why, when I decided to create this book, I reached out to some of the most marketing savvy agency owners I know and asked them to contribute a chapter. I simply asked them to write a chapter that shared their best marketing advice. What I love about their responses is the wide variety. These agency owners covered a wide range -- from your company’s reason for existing to how to take on the Goliath in your industry. What all the chapters have in common is that each piece of advice has been gleaned from years of experience in the field. No theoretical philosophies. Just pragmatic, road-tested truths. Enjoy learning from these marketing masters. I’m proud to be able to bring their insights to you. Drew McLellan, Owner, Agency Management Roundtable