Selling: Managing Customer Relationships (Paperback)

Langue : anglais

Edité par McGraw-Hill Education, 2005

0074715615 / 9780074715611

Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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Item description from seller

Paperback. This brand new edition reflects the substantial changes that have occurred in personal selling. The text focuses on the two fundamentals of personal sellingconsultation and persuasiontogether with in-depth coverage of customer relationship management strategies for practical success in the field. It provides extensive opportunities for both new and experienced salespeople to develop their knowledge and skills. Selling 3e introduces a new chapter on CRM and in-depth coverage throughout on this expanding and dynamic topic. In addition, it includes end-of-chapter case studies, website references, and challenging cases at the close of the text, all with a practical focus. The books extension section includes class activities, role plays and workbook sections to facilitate group research and discussion. This book has a clear and accessible writing style, and is an invaluable resource for sales trainees and students in selling courses at university and vocational colleges. The chapters on negotiating with customers and presenting to customer groups provide an ideal reference for salespeople and others who are looking to further develop their selling skills. It also demonstrates how the practices and technologies of customer relationship management (CRM) can be used by salespeople to improve their sales performance. This third edition offers a free 30-day trial of ACT!7 software, one of the most popular CRM packages used in business today. This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and persuasion, together with detailed coverage of customer relationship management strategies for practical success in the field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

N° de réf. du vendeur 9780074715611

Titre
Selling: Managing Customer Relationships (Paperback)
Auteur
Peter Rix
Éditeur
McGraw-Hill Education
Année de publication
2005
État de l'article
new
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0074715615
ISBN à 13 chiffres
9780074715611
Édition
3ème Édition

Grand Eagle Retail

Bensenville, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 12 octobre 2005

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article6 à 14 jours ouvrés6 à 16 jours ouvrés
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