Semantic Transformation in Design : Communicating Strategic Brand Identity Through Product Design References

Toni-Matti Karjalainen

Edité par University of Art and Design in Helsinki, 86, 2004

A propos de cet article

Text in English. 271 pp. What makes the design of Volvo cars distinctive? Why can customers recognise a Nokia phone when they see one? How are meaningful messages designed into products? What is the role of product design in strategic brand communication? These fundamental questions are addressed in this book, which makes a significant contribution to the research literature on design and brand management, Formerly. product design was an. aspect that had not] been extensively studied within brand discourse. Neither have the semantic aspects of product design been approached from the particular standpoint of brand communieation. This book bridges this apparent gap. The title of the book, Semantic Transformation, refers to a framework for a setup in which the strategically defined orientations of the company's brand are actualised through visual communication, particularly through product design. The topic is approached through an extensive literature review covering the various streams of brand management and design research. The book also includes illustrative case descriptions of Volvo passenger cars and Nokia mobile phones. These cases not only have a crucial role in the development of the conceptual framework of the study, they also function as independent stories providing the reader with interesting insights into the design practices of two well-recognised companies. In addition to the academic merits, the book makes interesting reading for designers, managers, students, and other people who would use a deeply rooted view into the world of product design and strategic communication.

N° de réf. du vendeur 4890

Détails bibliographiques

• Titre: Semantic Transformation in Design : Communicating Strategic Brand Identity Through Product Design References
• Éditeur: University of Art and Design in Helsinki, 86
• Date de parution: 2004
• Reliure: Soft Cover
• État de l'article: Near Fine
• Catalogues du vendeur:
  • Art