Semiotics, Marketing and Communication: Beneath the Signs, the Strategies

J Floch

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Langue : anglais

Edité par Palgrave Macmillan, 2001

033376014X / 9780333760147

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A propos de cet article

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book will be of great value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.

N° de réf. du vendeur CIN033376014XA

Titre
Semiotics, Marketing and Communication: Beneath the Signs, the Strategies
Auteur
J Floch
Éditeur
Palgrave Macmillan
Année de publication
2001
État de l'article
Fair
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
033376014X
ISBN à 13 chiffres
9780333760147

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,81
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