Service Management and Operations

Russell, Roberta S., Murdick, Robert G., Haksever, Cengiz, Render, Barry

ISBN 10: 0130813389 / ISBN 13: 9780130813381

Edité par Pearson Education, Limited, 1999

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP83024967

Synopsis :

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

Présentation de l'éditeur:

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

Détails bibliographiques

Titre : Service Management and Operations
Éditeur : Pearson Education, Limited
Date d'édition : 1999
Reliure : Couverture souple
Etat : Very Good
Edition : 2nd Edition.