Small Business Management

Pickle, Hal B.; Abrahamson, Royce L.

ISBN 10: 0471500712 / ISBN 13: 9780471500711

Edité par Wiley, 1991

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Synopsis :

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

À propos de l'auteur:

Hal B. Pickle and Royce L. Abrahamson are the authors of Small Business Management, 5th Edition, published by Wiley.

Détails bibliographiques

Titre : Small Business Management
Éditeur : Wiley
Date d'édition : 1991
Reliure : Couverture souple
Etat : good
Edition : 5ème Édition