Snow Leopard: How Legendary Writers Create A Category Of One

Nicolas Cole

219 évaluations par Goodreads

Langue : anglais

Edité par Nicolas Mather, 2022

1956934456 / 9781956934458

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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Writers who stand the test of time create their own category. Everyone else is here today, gone tomorrow. -Dickie Bush, Captain of Ship 30 for 30.Legendary writers, the ones who stand the test of time, create a category of one. They're snow leopards.Snow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing better. There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell's Hero's Journey.Instead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the business world's first writing band, Category Pirates-made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole-Snow Leopard shows you how to create a category for yourself, master the art of Obvious & Non-Obvious content, monetize in new ways, and enjoy a lifelong career of independence, creative freedom, and exponential financial upside.In decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries & Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work and, along with dozens of new insights and frameworks, roots this thinking in the Digital Age.In this book you will find: The Content Pyramid: A proven framework for becoming a differentiated Creator or CuratorWriter Business Models: A comprehensive guide breaking down all the different ways writers & creators can monetize their work in the Digital Age.Content Marketing Opportunities: An insider's take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).The Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.The Power of a POV: A new way of thinking about scaling yourself on the Internet-and why you never want to be a better version of an existing thing.Quick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to stick-and the unfair advantage this creates.How To Write A Book That Scales: And dozens of insights from the world's largest non-fiction study of business books, reverse-engineering books that grab people's attention from books that flop.Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.And experiencing the life-changing outcomes that come with being completely differentiated.

N° de réf. du vendeur CIN1956934456VG

Titre
Snow Leopard: How Legendary Writers Create A Category Of One
Auteur
Nicolas Cole
Éditeur
Nicolas Mather
Année de publication
2022
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1956934456
ISBN à 13 chiffres
9781956934458

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 2 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,43
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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