Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Schaefer, Mark W.

ISBN 10: 0615840035 / ISBN 13: 9780615840031

Edité par Lightning Source Inc, 2014

A propos de cet article

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00085527147

Détails bibliographiques

Titre : Social Media Explained: Untangling the ...

Éditeur : Lightning Source Inc

Date d'édition : 2014

Reliure : Couverture souple

Etat : Very Good

A propos de ce titre

Synopsis :

Social Media Explained Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

Biographie de l'auteur:

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.