The Social Media Industries

Alan B Albarran

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Langue : anglais

Edité par Routledge, 2013

0415523192 / 9780415523196

Série : Livre 1 sur 5 - Media Management and Economics Series

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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A propos de cet article

This volume examines how social media is evolving as an industry?it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners. …

N° de réf. du vendeur CIN0415523192VG

Titre
The Social Media Industries
Auteur
Alan B Albarran
Éditeur
Routledge
Année de publication
2013
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0415523192
ISBN à 13 chiffres
9780415523196
Série
Livre 1 sur 5: Media Management and Economics Series

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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