Social Media and Public Relations: Eight New Practices for the PR Professional

Deirdre Breakenridge

56 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), United States, NJ, 2012

0132983214 / 9780132983211

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

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Etat: Occasion - Assez bon

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EUR 6,54 expédition 
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Item description from seller

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with todays more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships marry communications with technology more effectively, and become your organizations go-to resource on social technology decisions reflect social media realities throughout your policies and governance generate greater internal collaboration, eliminating silos once and for all listen to consumers conversations, and apply what youre learning build communications crisis plans you can implement at a moments notice develop profound new insights into how consumers construct and perceive their brand relationships., practice reputation management on steroids take the lead on identifying and applying metrics and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR007963559

Titre
Social Media and Public Relations: Eight New Practices for the PR Professional
Auteur
Deirdre Breakenridge
Éditeur
Pearson Education (US), United States, NJ
Année de publication
2012
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0132983214
ISBN à 13 chiffres
9780132983211
Poids de l'article
454 grammes
Dimensions
154.0 x 228.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,54EUR 14,02
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Goring-By-Sea, Royaume-Uni BN12 4QY