Social Media Strategy

Quesenberry, Keith A

ISBN 10: 1538138174 / ISBN 13: 9781538138175

Edité par Rowman & Littlefield, 2020

Pages are clean with normal wear. May have limited markings & or highlighting within pages & or cover. May have some wear & creases on the cover. The spine may also have minor wear. May not include CD DVD, access code or any other supplemental materials. N° de réf. du vendeur VLM.17RA

Synopsis :

Social Media Strategy presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence or the good of the brand. The third edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.

À propos de l?auteur: Keith A. Quesenberry, associate professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University.

Détails bibliographiques

Titre : Social Media Strategy
Éditeur : Rowman & Littlefield
Date d'édition : 2020
Reliure : Couverture souple
Etat : good
Edition : 3ème Édition