Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

Jishnu Bhattacharyya

Nottingham University Business School China, University of Nottingham Ningbo China

Jishnu Bhattacharyya is pursuing Ph.D. in Marketing from University of Nottingham. He holds a Master of Business Administration from Indian Institute of Information Technology and Management Gwalior, India after obtaining his Bachelor of Technology in Electrical and Electronics Engineering from Maulana Abul Kalam Azad University of Technology, Kolkata, India. Prior to his Ph.D. studies, he has worked as Project Scientist at the Indian Institute of Technology (IIT) Delhi, India. He participated in research coursework at the Indian Institute of Management (IIM) Kozhikode, India. He has also served as a visiting consultant (research) for a social science research project. In the past, he was engaged in short-term research projects at the IIT Indore, India, and the IIT Delhi, India, in the capacity of visiting students. With an interdisciplinary background, heis actively engaged in research and interested in marketing science. He enjoys asking practically motivated and theoretically inspired questions along several inter-related research streams, including but not limited to sustainability communication, socially responsible consumption, social marketing, and disruptive technologies in Marketing, particularly Artificial Intelligence. He is passionate about the value of integrating research into teaching and bringing positive social change through the art and science of marketing. He has won awards for his academic and research excellence, including the best paper award. He serves as a reviewer for many leading marketing and business management journals. He has co-edited two books, co-authored a book, and published journal articles and case studies.

M. S. Balaji (Sathyaprakash Balaji Makam)

Nottingham University Business School China, University of Nottingham Ningbo China

MS Balaji is an Associate Professor in Marketing atNottingham University Business School China (NUBS). Prior to joining NUBS on September 2015, he held a Lecturer (research) position at Taylor's Business School, Taylor's University, Malaysia, and Assistant Professor position at IBS Hyderabad, IFHE University, India. He was a visiting research scholar at Whitman School of Management, Syracuse University, USA between August 2007 and July 2008. Prior to the academic career, he worked in the Healthcare Industry for more than 3 years in India. Dr. Balaji has published his research in leading marketing and business management journals including Journal of Retailing, Journal of Business Research, Journal of Travel Research, European Journal of Marketing, Information and Management, International Journal of Hospitality Management, Journal of Services Marketing, Service Industries Journal and others. He received the AIMS-IMT Outstanding Young Management Researcher Award in 2012 for his research contributions. He serves as a reviewer for many leading marketing and business management journals. He servings as an Associate Editor of Asia Pacific Journal of Business Administration and in Editorial Advisory Board, International Journal of Contemporary Hospitality Management. Email: SathyaprakashBalaji.Makam@nottingham.edu.cn

Yangyang Jiang

Nottingham University Business School China, University of Nottingham Ningbo China

Yangyang Jiang, PhD, is an Associate Professor in Marketing at Nottingham University Business School China, University of Nottingham Ningbo China and Fellow of the Higher Education Academy. Before joining UNNC, she completed her PhD at Monash Business School, Monash University, Australia. She did a Master's Degree of Management Sciences and a Bachelor's Degree of Management Sciences from Renmin University of China. Dr. Jiang's research focuses on services marketing, customer experience, and sustainable development. Her research work appears in Journal of Travel Research, Technological Forecasting and Social Change, Journal of Business Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Cornell Hospitality Quarterly, Tourism Analysis, Tourism Recreation Research, Journal of Hospitality Marketing & Management, Anatolia among others. Dr. Jiang serves on the Editorial Review Board of peer-reviewed academic journals. She also serves as an ad-hoc reviewer for several highly-ranked journals and reputable international academic conferences. Dr. Jiang is a passionate educator with an outstanding record in lecturing, course coordination, workshop facilitation, corporate training, and instructional design. Apart from working for several multinational companies in marketing and management related functions, she has worked for the Olympic Partner's Global Hospitality Program at four Olympic Games

Jaylan Azer

Adam Smith Business School, University of Glasgow, Glasgow, Scotland

Jaylan Azer is an Assistant Professor of Marketing at Adam Smith Business School, University of Glasgow, UK. Her research interest focuses within the services domain on the complementary concepts of Service Dominant Logic, value co-creation and actor/customer engagement. Within this domain, Jaylan has a focus on consumer behaviors in online social networks. Her research has been published in marketing and service journals including Journal of Business Research, Journal of Service Management, Journal of Marketing Management and Journal of Services Marketing.

Chandana Hewege

Swinburne Business School, Swinburne University of Technology, Melbourne, Australia

Chandana R. Hewege holds a Ph.D. in Management from the Monash University, a Master of Business Administration Degree and a BSc.(Bus Admn) Honors Degree from the University of Sri J'pura, Sri Lanka. Chandana's academic and professionalexperiences are predominantly centered on teaching, research and industry consultancy. He has published about 45 referred research papers and referred conference papers. Chandana's academic research encompasses a wide spectrum of research areas such as corporate social responsibility and sustainability, management controls of transitional economies, marketing, logistics, international business and research methodology. He has published research papers in Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Australasian Marketing Journal, Marketing Intelligence and Planning, Journal of Consumer Marketing, International Journal of Consumer Studies, International Journal of Work Organisation and Emotion, Equality, Diversity and Inclusion, Journal of Marketing and Logistics, Journal of Sustainability in Higher Education, Social Responsibility Journal, Accounting, Auditing, Accountability Journal, Journal of International Business Education, Critical Perspectives on International Business and Yong Consumers. Chandana is accredited as a teacher in higher education by the Staff Education and Development Association, United Kingdom (SEDA, UK). He possesses about 20 years of teaching experience undergraduate and postgraduate, and local as well as overseas. Chandana has won several awards for his academic and research excellence, including the best critical literature review award from Monash University; Emerald Literati Award-Social Responsibility Journal 2017; the Teaching Excellence Award by the Faculty of Business & Law of Swinburne University of Technology: the best reviewer 2007 award by Contemporary Management Research Journal; and a Gold Medal from the Department of Business Administration-University of Sri Jayewardenepura. Chandana served the Australian Business Deans Council (ABDC) journal ranking panel in 2013 for Marketing, Tourism, Logistics, and commercial services research areas. Email: chewege@swin.edu.au