Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

Dutton, Kevin

ISBN 10: 0151012792 / ISBN 13: 9780151012794

Edité par Houghton Mifflin Harcourt, 2011

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Synopsis :

How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.

À propos de l'auteur:

Dr. Kevin F. Dutton is a psychologist and research fellow with the Faraday Institute of Science and Religion at Cambridge University. His work has been published in journals that include Scientific American Mind, Journal of Experimental Psychology, and Cognition and Emotion. 

Détails bibliographiques

Titre : Split-Second Persuasion: The Ancient Art and...
Éditeur : Houghton Mifflin Harcourt
Date d'édition : 2011
Reliure : Hardcover
Etat : Very Good