Sport, Advertising and Global Promotional Culture | Identities, Commodities, Spaces and Spectacles
Langue : anglais
Edité par Taylor & Francis Ltd, 2026
Série : Livre 138 sur 139 - Routledge Research in Sport, Culture and Society
- Livre broché
- Neuf
Vendeur : preigu, Osnabrück, Allemagnepreigu
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Sport, Advertising and Global Promotional Culture | Identities, Commodities, Spaces and Spectacles | Steven J. Jackson (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Taylor & Francis Ltd | EAN 9781032540436 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
N° de réf. du vendeur 135820595
- Titre
- Sport, Advertising and Global Promotional Culture | Identities, Commodities, Spaces and Spectacles
- Auteur
- Steven J. Jackson (u. a.)
- Éditeur
- Taylor & Francis Ltd
- Année de publication
- 2026
- État de l'article
- Neu
- Reliure
- Taschenbuch
- Langue
- anglais
- ISBN à 10 chiffres
- 1032540435
- ISBN à 13 chiffres
- 9781032540436
- Poids de l'article
- 498 grammes
- Dimensions
- 234 x 156 x 19 mm
- Série
- Livre 138 sur 139: Routledge Research in Sport, Culture and Society
- Catalogues du vendeur
- Bücher
This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.
Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of inequality, this book examines how sport and related areas of social life continue to be transformed by these forces. Presenting in‑depth international case studies covering topics such as Nike’s sign economies, the sports‑gambling‑media complex, sportswashing/greenwashing, radical politics in sport advertising, sport and corporate nationalism, and girls’ empowerment and transgender exclusion in sports, this book sheds critical new light on some of the most important themes in the study of global consumer culture in the emerging era of surveillance capitalism. Overall, this book examines sport advertising through the lens of the circuit of cultural commodification – including production, representation, consumption and regulation – in order to provide insights into the formation, complexities and contradictions of social identities, commodities and brands.
This is fascinating reading for anybody with an interest in the sociology, culture and politics of sport, or cultural studies, media studies, and the wider politics and social significance of late‑stage capitalism.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de l’auteur
Steven J. Jackson is Professor in the Socio‑Cultural Analysis of Sport at the University of Otago, New Zealand, where he is Co‑Director of the New Zealand Centre for Sport Policy and Politics. His research interests include globalization; national identity; sport and alcohol policy; and sport advertising. Steven is a past president of the International Sociology of Sport Association (ISSA) and a Corresponding Editor for the International Review for the Sociology of Sport.
David L. Andrews is Professor in the Department of Kinesiology at the University of Maryland, USA, where he is Director of the Physical Cultural Studies Program. His research interests include sports and late capitalism; contemporary cultural theory; globalization and sport; social injustices and inequalities; and the sociology of sport, health and physical activity. David serves as Assistant Editor of the Journal of Sport and Social Issues and as editorial board member of the Sociology of Sport Journal, Leisure Studies, Quest and Sport Management Review. He is an elected fellow in the American Academy of Kinesiology and Physical Education (AAKPE).
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.
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