One squirrel at a time. That is how you regain your focus, reclaim your energy, and reconnect with what truly matters.If your days feel like a blur of distractions, shifting priorities, and competing demands, you are not alone. Many high-achieving professionals are caught in the swirl of workplace chaos, constantly pulled in different directions, and struggling to stay centered.
Enter
39 Squirrels, a smart, witty, and wildly practical guide that offers calm in the storm. Designed for leaders, learners, and lifelong jugglers of responsibility, this book is for anyone who wants to strengthen their focus, get clear on what matters most, and align their actions with their purpose.
Whether you are chasing deadlines, building a team, navigating change, or trying to finish your to-do list without chasing every new idea, this book will meet you right where you are. With engaging lessons and actionable prompts, Dr. Celina Peerman helps you tune out the noise and tune in to what matters.
What You Will Find Inside39 Squirrels is divided into three powerful sections, each filled with reflections, prompts, and tools that help you shift from scattered to strategic:
1. FocusLearn how to quiet the noise, train your attention, and build your focus muscle. You will explore:
2. PrioritiesDiscover how to identify what matters most and protect it with intention. In this section, you will:
3. AlignmentAlign your time, your actions, and your team with what you truly value. You will learn:
These three elements, Focus, Priorities, and Alignment are the foundations of clarity. When you bring them together, you unlock your most intentional and impactful leadership.
Why “Squirrels”?Because distractions are everywhere. From buzzing phones and shifting deadlines to new projects and unspoken expectations, your attention is constantly under attack.
Squirrels are a metaphor for everything that pulls you off track, and they are also a reminder that you are human.
Dr. Celina Peerman chose squirrels not just for their scattered energy, but for their adaptability, awareness, and determination. Squirrels gather what matters and store it for when it is needed most. You can too.
About the AuthorDr. Celina Peerman is an organizational psychologist, TEDx speaker, author, and leadership consultant with more than 25 years of experience helping organizations and the people within them thrive.
She is known for blending research-backed insights with humor, humanity, and no-nonsense tools that work. Through her books, workshops, and podcast
The Workplace Chameleon, Dr. Peerman challenges professionals to keep learning, stay curious, and lead with both courage and clarity.
One Last ThoughtYou do not need to chase every opportunity, answer every email immediately, or say yes to everything. You are allowed to focus. You are allowed to slow down. You are allowed to make thoughtful choices in a noisy world.
39 Squirrels gives you permission and a path.
When everything feels urgent, this book helps you come back to what is truly important. When your attention feels fractured, it helps you reclaim your focus. When your priorities feel unclear, it helps you reset and move forward.
All you need to do is start with one squirrel at a time.
Ready to Gather What Matters?If you are ready to:
- Regain control of your attention
- Say yes to what truly matters
- Create alignment between what you value and what you do
Then let this book be your guide.
One squirrel at a time.
