Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Lisa Cron

349 évaluations par Goodreads

Langue : anglais

Edité par Random House USA Inc, 2021

1984857681 / 9781984857682

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

"A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."-Seth Godin, author ofThe Practice A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author ofWired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive,story isn't just one way to persuade. It'stheway. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely.…

N° de réf. du vendeur CIN1984857681VG

Titre
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
Auteur
Lisa Cron
Éditeur
Random House USA Inc
Année de publication
2021
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1984857681
ISBN à 13 chiffres
9781984857682

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,76
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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