Strategic Management Cases
Parnell, John A.,Kroll, Mark J.,Wright, Peter L.
ISBN 10: 0256140545 ISBN 13: 9780256140545
Edité par Prentice Hall, 1998
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Paperback
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Synopsis :
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.
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Détails bibliographiques
Titre : Strategic Management Cases
Éditeur : Prentice Hall
Date d'édition : 1998
Reliure : Paperback
Etat : Very Good