Strategic Management: The Challenge of Creating Value

FitzRoy, Peter, Hulbert, James M., O*Shannassy, Timothy

ISBN 10: 1138849235 / ISBN 13: 9781138849235

Edité par Routledge, 2016

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Synopsis :

Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. A Companion Website is also available.

À propos de l'auteur:

The late Peter Fitzroy was Emeritus Professor of Strategy at Monash University, Australia.

James M. Hubert is R.C. Kopf Professor of International Marketing at Columbia University, USA.

Timothy O'Shannassy is Senior Lecturer at RMIT University, Australia.

Détails bibliographiques

Titre : Strategic Management: The Challenge of ...
Éditeur : Routledge
Date d'édition : 2016
Reliure : Hardcover
Etat : Like New
Edition : 3ème Édition
Type de livre : book