Strategic Management: Formulation, Implementation, and Control

Pearce, John A, Robinson Jr, Richard B

ISBN 10: 0072980079 / ISBN 13: 9780072980073

Edité par Irwin/McGraw-Hill, 2004

New! N° de réf. du vendeur 9780072980073-1

Synopsis :

Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

À propos des auteurs: The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Détails bibliographiques

Titre : Strategic Management: Formulation, ...
Éditeur : Irwin/McGraw-Hill
Date d'édition : 2004
Etat : new