Strategic Management Of Health Care Organizations

Swayne, Linda E., Duncan, W. Jack, Ginter, Peter M.

ISBN 10: 1405124326 / ISBN 13: 9781405124324

Edité par Wiley-Blackwell, 2007

A propos de cet article

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

N° de réf. du vendeur H03L-01195

Détails bibliographiques

• Titre: Strategic Management Of Health Care Organizations
• Éditeur: Wiley-Blackwell
• Date de parution: 2007
• Langue: anglais
• ISBN à 10 chiffres: 1405124326
• ISBN à 13 chiffres: 9781405124324
• Reliure: Couverture rigide
• Édition: 5ème Édition
• État de l'article: Good

A propos de ce titre

Synopsis

This fifth edition of the classic text, "Strategic Management of Health Care Organizations", introduces strategic thinking, strategic planning, and strategic momentum to advanced undergraduate and graduate students as well as practitioners in the field of health care. It demonstrates how strategic managers can become strategic thinkers with the crucial skills to evaluate the changing environment, analyze data, question assumptions, and develop new ideas.Swayne, Duncan, and Ginter present methods to develop and document a plan of action through strategic planning and illustrate how, as managers attempt to carry out the strategic plan, they evaluate its success, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, and situational analysis. They demonstrate how strategic management 'maps' can provide the direction needed for successful implementation.In this new edition, all chapters have been revised and contain new or updated introductory incidents and perspectives. Appendix A has been revised to match the new model of strategic thinking, planning, and managing the strategic momentum. Twenty real-life case studies, including nine new cases and three updated classics, present diverse strategic situations in an accessible manner that enhances the applicability of the concepts for students and professionals. The text is supported by PowerPoint slides and an Instructors' Manual.

À propos de l?auteur

Linda E. Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte. She was Executive Director of the Carolinas' Task Force on Health Care Policy, 1991-1993. W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management, and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham. Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization, and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham.