Strategic Management for Hospitality and Tourism

Okumus, Fevzi; Altinay, Levent; Chathoth, Prakash; Koseoglu, Mehmet Ali

ISBN 10: 0815393474 / ISBN 13: 9780815393474

Edité par Routledge, 2019

No highlighting. Very minimal wear. N° de réf. du vendeur 02E06002C00271U

Synopsis :

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include:

• A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
• New features to aid understanding of the application of theory, and spur critical thinking and decision making.
• New international case studies with reflective questions throughout the book from both SME's and large-scale businesses.
• Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

À propos de l'auteur:

Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida's Rosen College of Hospitality Management.

Levent Altinay is Professor of Strategy and Entrepreneurship at Oxford Brookes Business School and the Editor-in-Chief of the Service Industries Journal.

Prakash Chathoth is a Professor at the Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, United Arab Emirates.

Mehmet Ali Koseoglu is an Assistant Professor of Hospitality Management at the Hong Kong Polytechnic University.

Détails bibliographiques

Titre : Strategic Management for Hospitality and ...
Éditeur : Routledge
Date d'édition : 2019
Reliure : paperback
Etat : As New
Edition : 2ème Édition