Strategic Marketing for Schools: How to Harmonise Marketing and Strategic Development for an Effective School (Schools Management Solutions)

Davies, Brent

ISBN 10: 0273624083 / ISBN 13: 9780273624080

Edité par Financial Times Prentice Hall (a Pearson Educ, 1900

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs7170530515

Synopsis :

Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used throughout business, and one which divides the winners from the losers. Reap the benefits of long term planning and find out how marketing techniques can be applied to your school. Strategic Marketing for Schools will enable you to: * define what marketing is and why it is important for your school * develop a marketing culture for your school * carry out a strategic marketing analysis * establish your marketing objectives * implement your marketing plan. Written for schools in all sectors, this book provides key solutions to marketing in the future. It is recommended reading for all staff especially head teachers, deputy head teachers and students on education management courses.

Présentation de l'éditeur:

Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used throughout business, and one which divides the winners from the losers.

Reap the benefits of long term planning and find out how marketing techniques can be applied to your school. Strategic Marketing for Schools will enable you to:

• define what marketing is and why it is important for your school
• develop a marketing culture for your school
• carry out a strategic marketing analysis
• establish your marketing objectives
• implement your marketing plan.

Written for schools in all sectors, this book provides key solutions to marketing in the future. It is recommended reading for all staff especially head teachers, deputy head teachers and students on education management courses.

Détails bibliographiques

Titre : Strategic Marketing for Schools: How to ...
Éditeur : Financial Times Prentice Hall (a Pearson Educ
Date d'édition : 1900
Reliure : Couverture souple
Etat : Like New