The Strategic Pricing of Pharmaceuticals
E.M. (Mick) Kolassa; Ph.D.
ISBN 10: 0982371500 ISBN 13: 9780982371503
Edité par PONDHOUSE PRESS (edition Illustrated), 2009
Ancien(s) ou d'occasion
Paperback
Vendeur
BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 2 février 2016
Cet article spécifique n'est plus disponible.
A propos de cet article
Description :
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0982371500-11-1
Synopsis :
The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Détails bibliographiques
Titre : The Strategic Pricing of Pharmaceuticals
Éditeur : PONDHOUSE PRESS (edition Illustrated)
Date d'édition : 2009
Reliure : Paperback
Etat : Very Good
Edition : Illustrated.