Strategies for E-Business : Concepts and Cases. Cet article n’est pas disponible.
Jelassi, Tawfik, Enders, Albrecht
7 évaluations par Goodreads
Langue : anglais
Edité par Pearson Education, Limited, 2008
- Livre relié
- Occasion
Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd
Vendeur avec une évaluation de 5 étoiles
Vendeur AbeBooks depuis 13 octobre 2008
Indisponible
Livre relié
Etat: Occasion - Satisfaisant
EUR 6,62
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de réf. du vendeur 9364091-6
- Titre
- Strategies for E-Business : Concepts and Cases
- Auteur
- Jelassi, Tawfik, Enders, Albrecht
- Éditeur
- Pearson Education, Limited
- Année de publication
- 2008
- État de l'article
- Good
- Reliure
- Couverture rigide
- Langue
- anglais
- ISBN à 10 chiffres
- 0273710281
- ISBN à 13 chiffres
- 9780273710288
- Édition
- 2 Edition.
- Poids de l'article
- 2,8 livres
- Dimensions
- N/A
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de l’auteur
Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).
Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.